If you want to close high-ticket sales, you need to understand your client’s needs. To do that, you should start by creating a list of questions. Once you know what motivates a buyer, you can tailor your pitch to meet those needs. In this article, we’ll discuss the four main styles of high ticket sales and address price resistance.
Build rapport with high-paying clients
When presenting your services to a prospective client, you will need to establish rapport with them. This means being friendly, considerate, and empathetic. It is also essential to listen to your client’s thoughts and opinions. Developing rapport will increase your client’s trust and respect, while increasing your retention rate.
When talking to your prospective client, keep in mind the types of personalities they are. Some people are results-oriented and love small talk, while others are more cautious and analytical. It is vital to understand each type of customer’s communication style in order to build rapport with them.
Understand the four primary styles of high-ticket sales
In high-ticket sales, the process must match the price. This means that the process must be credible and connect with the client. The process may involve multiple engagements and may take longer to build a level of comfort with the client. The key is to educate the client and make the sale predictable.
High-ticket sales begin with quality lead generation. While low-touch social media ads and talking up product features may convert low-ticket shoppers, high-ticket sales require personalization. While email newsletters and chatbots work well with low-ticket customers, high-ticket shoppers need more than a product’s price tag to purchase it.
Tailor your pitch to their needs
Tailoring your pitch to your audience is essential for sales. This means addressing their needs and concerns. The best way to do this is to treat your pitch like a conversation. It should be friendly, helpful, and caring. It should also be tailored to the individual. You can learn how to do this by getting sales training. HSI, for example, offers award-winning sales content that can help you make your pitch more personal and engaging.
Address price resistance
Many high ticket sales people, especially those working for a high-priced provider, struggle to overcome price resistance. Price is one of the largest barriers to purchasing a product, and prospects don’t want to pay more than they need to. This is especially true for high-ticket sales – those involving services or products that require high-level sales skills.
Offer a single high-ticket offer
Creating a high-ticket offer can be a challenge, and it requires careful planning. You have to make sure that you provide your customers with a valuable experience that will increase their chances of making a purchase. To do this, you need to invest in a content delivery platform, such as Podia or Zoom, as well as tools like Canva for designing and ConvertKit for landing pages and email marketing. It is also important to plan your content logically. For example, if you’re planning to teach Instagram masterminds, you should start with Instagram basics. That means optimizing your profile, creating a content calendar, and more.
Your high-ticket offer needs to be laser-focused on solving a specific problem for your audience. The problem they’re facing might be obvious to you, but they don’t yet know how to solve it themselves. To do this, you need to understand your audience to the core.
Create an email marketing funnel
Email marketing funnels are one of the most effective tools for online marketers. They help businesses convert leads into customers. Email subject lines should clearly state your goal. You can encourage interaction by asking for feedback or offering steep discounts. Moreover, they can help you convert subscribers into first-time buyers.
The first step in the funnel is to build an email list. After that, you should craft an email marketing campaign with highly targeted content and compelling offers. You can also use templates provided by email marketing platforms.
