A comprehensive integrated marketing communication (IMC) plan is a useful tool that can help you achieve your business goals. If you’re not sure how to start an IMC plan, this guide can help you develop and implement an IMC plan that will work best with your marketing and advertising strategies. Here, we discuss the importance of an integrated marketing communication plan, how to use one effectively, as well as some examples of integrated marketing communication plans you can use as templates.

Define your target audience

The target audience for this assignment is college students. College students are in a time of their lives where they are trying to figure out what they want to do with the rest of their lives. They will be going through some major life changing events, such as graduation and starting a new job and family. This is where Integrated Marketing Communications will come into play and help them with their decision making process.

Research your competition

There are many ways that you can research your competition. Some of the best ones include looking at their social media and website, reading their blogs, and even watching their videos on YouTube. All of these methods will provide you with a better understanding of what they do, as well as what they offer. This is also a great way for you to identify any potential problems in your business or any opportunities for growth.

Set your communication objectives

In order to develop an integrated marketing communication plan, you need to set your communication objectives. What is the goal of your plan? Are you trying to inform people about a product or service? Create awareness? Sell something? Have people take a desired action like sign up for a newsletter or donate money for a cause? You need to specify this at the start so you can measure the success of your campaign and make changes where needed.

Develop your message

IMC covers a variety of different aspects of communication. These include product positioning, messaging, advertising, marketing communications strategies, consumer and business media relations, public relations strategies and information systems strategies. In order to develop your IMC plan there are four questions that need to be addressed first:

1) What is your market focus?

2) What are the needs of your stakeholders?

3) Which products should you emphasize?

4) Why should someone choose those products over others in the marketplace? The marketing department will then use this information to develop specific plans for each area such as public relations or advertising.

Determine your media mix

To monitor your plan, you can use a spreadsheet that lists what needs to be done, when it should be completed, and who is responsible for each task. This will also help you identify any steps you might need to take in order to integrate your marketing messages more effectively.

Once you have a list of tasks that need to be completed in order for your IMC plan (or any other project) to work effectively, it’s important not only that the tasks are completed but also how they are completed. Its good practice to keep track of the time spent on each task as well as how much time was spent on the task after considering any interruptions or distractions. This will allow you see which methods work better than others and which ones don’t seem worth the time.

Set your budget

To implement and monitor your plan, you must identify the target audience for your product. Once you have identified your target audience, it is important to establish a positioning statement that will help define who the company is and what it does. The positioning statement should be short and sweet, no more than two sentences in length. For example, Our Company provides a variety of services that are tailored to the needs of our clients.

Next, you will need to create a mission statement that reflects the values of the company and what it stands for.

Implement and monitor your plan

Developing a plan for integrated marketing communication will help you implement and monitor the way you communicate with your customers. It will allow you to devise strategies that are in alignment with your business goals. The first step is to identify your target audience, or the people who would be interested in what your company has to offer. The second step is identifying your competitors and their strengths and weaknesses. The third step is defining what sets you apart from the competition; this could include customer service, quality of product, or delivery time. By doing this, you will know how well you can differentiate yourself from other companies in a way that’s meaningful for your target audience. For more Integrated Marketing Communication Assignment help