Anyone who owns an Instagram account likely knows its value. In fact, a study by IG Review found that 97% of brands with a presence on Instagram said the social media platform helps make their company recognizable to consumers. The study also found that 92% of users visit companies’ IG accounts after seeing them elsewhere first, like on websites or in print. Thus, one of the best ways for your brand to be recognized is to increase your followers on Instagram. After all, it takes one person to follow your account but many to believe in you as a brand. That being said, increasing your followers isn’t always easy or simple. However, if you have patience and persist through the process, you will see results! Here are 10 proven ways that you can increase your followers on Instagram without spending money:
Post Often
The first thing you should do if you want to increase your followers on Instagram is to post often. The number of Instagram followers you have is largely determined by how often you post new content. The more often you post, the more likely it is that your audience will see your posts and therefore, increase their own followings. Even if you aren’t looking to scale your account, you should post at least once a week to gain a following. Posting too often will not only decrease the attention you get on each post, but might also confuse your audience and make them question if you even care about them. Don’t be afraid to experiment and find what feels right.
Educate Your Audience
One of the best ways to increase your followers on Instagram is to educate your audience. Regularly educating your followers on how to use Instagram can be a great way to attract new followers. You can also use it to teach your current followers how to improve their experience with your brand. One of the best ways to do this is to answer questions from your followers. If someone asks you a question about Instagram, you can use it as an opportunity to educate your followers about what’s happening with Instagram. You can also explain how to use specific features of Instagram. Another way to use educational posts is to post images and videos with a caption that describes why the content is important. This can help your followers better understand why you’re posting about an important topic.
Be Consistent In Your Brand Voice
Your voice as a brand is one of the most important elements of your Instagram strategy. Customers can tell what brand you are by how you speak, write and create content. Successful brands use a consistent voice across their social media channels, including Instagram. When you’re creating new content, be sure to consistently use the voice of your brand. Avoid using your brand voice when posting things like photos of your friends or new products you’re trying out. What you should be using your brand voice for is to express your brand values, mission, and vision. By using your brand voice consistently on Instagram, you can create content that resonates with your followers and makes them feel like your brand is speaking directly to them.
Use Hashtags To Build Recognition For Your Posts
One of the most effective ways to build recognition for your posts on Instagram is by using relevant hashtags. Instagram users can search for hashtags with Instagram’s tools, and if you’re not using relevant hashtags, you might not be getting the recognition you deserve. When you’re creating new content for your feed, make sure to use relevant hashtags. Try to avoid using hashtags that don’t relate to the content you’re posting. For example, if you’re posting a photo of your product, avoid using the tag #shoes. Instead, try using the relevant hashtags such as #fashion, #accessories, or #lifestyle.
Buy Followers
If you want to increase your number of Instagram followers, you should consider buying followers. Buying followers is illegal in most states, but it’s still an option that some people use to increase their Instagram following. There are a number of websites that offer this service to users. When you order from these sites, you’re provided with a certain amount of followers to use. You then have a certain amount of time to use those followers to increase your followers. Be careful when buying followers. You don’t want to buy followers from a site that promises to deliver followers in a short amount of time, but doesn’t follow through. Make sure the site you purchase from guarantees that you have a certain number of followers before the Deadline Set.
Use Influencer Marketing And Hire Brand Advocates
If you want to truly increase your Instagram followers, you should use influencer marketing. This marketing strategy involves partnering with other Instagrammers to post your account’s content and get them to promote your content as well. To find partners for your Instagram campaign, you can use Instagram’s built-in tools. You can also use tools like Mrinsta and Turbomedia.io to help you find Instagrammers to partner with.
Don’t Be Afraid To Ask For Reviews And Engagement
Instagram is a great platform for building brand recognition, but it’s not as effective if people don’t actually follow through with using it. Bryan Harris, a digital consultant and founder of Harris Interactive, said brands can get lost in the numbers game on Instagram. While it’s crucial to have an Instagram presence and follow strategies to increase your followers, it’s equally important to be active on the platform. This means you should be posting new content regularly and actively engaging with your audience. This will help you to build a better connection with your followers and ultimately, boost your Instagram following.
Wrapping Up
Instagram is a great social media platform for building brand awareness. When used correctly, it can help build brand recognition and increase followers. To increase your followers, you should post often, be consistent in your brand voice, use relevant hashtags to build recognition for your posts, buy Instagram followers, use influencers, don’t be afraid to ask for reviews and engagement, and lastly, use Instagram’s tools to help you find followers and promoters to help you reach your goal.
