Boosting your SERP results is very important and is the most efficient way to get more site visitors. A sudden spike in traffic results from the increased visibility that comes with being placed on the search engine results page. The higher the company’s website ranks, the more searchers click on it. This can be done using several meta-tags, backlinking strategies and descriptions. For more info check on Florida SEO.
Following are some tips that can make a difference in your SERP rankings-
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Keywords
Keyword research is one of the most efficient ways of improving SERP rankings. However, this process is vast, and researching the right keyword is very important. Researching the perfect keyword to target takes time and an immense amount of effort.
Long-tail keywords are essential and help build links and direct a very effective content marketing strategy. You should understand the long-tail keywords associated with your niche, and it also helps you write the content users are longing to read.
Previously, creating content and targeting loads of long-tail keywords was the most prominent thing. It ensures that different pages rank highly for each keyword research.
However, as time changed, Google’s algorithms evolved, and there were many modifications in the keyword research criteria.
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Don’t neglect the commercial keywords.
Long tail keywords which are informational are great for boosting the organic traffic to a web page. They account for over 70% of all web searches. You should rank for them if you want to get a good slice of that traffic. However, you should not neglect other keywords.
The commercial keywords are the ones that many sites tend to neglect. The commercial keywords usually start with ‘best’ or ‘top’. They also include the words such as ‘buy’, ‘review’ or ‘purchase’.
These keywords are somewhat more challenging to rank for than informational keywords. There is more competition for the SERP results for the commercial keywords. They also tend to have a high conversion rate.
You should shift your focus towards commercial keywords, as it is a handy tip.
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Leverage head and body keywords
We all know that head and body keywords have a high search volume, and the SEO sometimes tends to disregard them as they are very competitive to rank for. To get good SERP results for head or body keywords, you must put in some extra effort. It is also essential to have more backlinks. The search engine’s algorithm will rank your content for several other related keywords.
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Metadata tips
The most overlooked aspect of SEO is Metadata. There are small and quick changes one makes to their Metadata, and it also tends to have a significant impact on the SERP rankings.
Try using emotive language in your titles as well as descriptions.
The Titles and Meta descriptions are only reserved for the search engines, and they are what the real searchers see and read on the SERPs. You need the titles and descriptions to persuade searchers to click through your page. You should consider your target audience to make your titles and descriptions emotional. It is also crucial to understand their needs and know what will elicit an emotional response from them.
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Have your titles stand out
You should think of SERPs as a market where there are several rival stalls which are lined up next to one another, and they are competing with each other. Your title and description must persuade searchers to choose your content over the options available.
Your title should grab the attention, and you need to make use of the following to do that-
- Numbers and percentages.
- Statistics.
- Brackets.
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Include the benefits and description where you write the description
Your description should compel a person to click through your content, and you can achieve a better CTR, which in turn improves the SERP results. You should not be afraid to put some real details and information in the description. You should also outline the benefits someone will get from reading your content. It is important to talk about the key statistics so that the searchers will see it as evidence of the readability of your content.
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Do not forget about your keyword research
You should know how to structure your content. You should also not forget about that research when it comes to creating your Metadata.
The primary keyword should always be in the title and the Meta description. The description should also be a good place for the related keywords.
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Content tips
Your content should be such that it answers the user intent and keeps the user on the same page for as long as possible. Following are some tips which help it do just that-
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Grab a reader immediately
The searchers want answers to their questions as soon as possible and if your page doesn’t deliver them the answers, they will immediately go somewhere else. You should show the first paragraph of the content as soon as it loads.
This paragraph should represent an engaging introduction to the content. It should hook the reader immediately.
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Optimize the headings tags
Headings are a very good way to break up the lengthy content. Headings will make a page seem less daunting to read. It also points the readers to what they find the most useful. The headings are very important for a page’s crawlability. For good crawlability, one should not use more than one H1 tag per page. One can make use of other tags multiple times.
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Optimize images for SEO
When you use images in your content, you should make sure that you optimize them for SEO and they have a positive impact on the SERP results. However, the images you use should be of a manageable size. The image titles, descriptions and the alt tags are optimized with the primary keyword of a page.
These are some fastest ways to improve your SEO in the SERPs.
