Scan & Go: Seamless payments, self-checkouts disrupt the consumer experience


Scan & Go Self-checkout has been on the rise for years, with lower labor costs, better customer experience, and satisfaction (no more lines!) Not to mention, it’s much cheaper to implement than self-checkout stations). According to recent reports, “43% will try to scan-and-go instead of waiting in the checkout line.”

Before an epidemic hit the world the shopping experience changed. While minimizing health risks such as standing in line and unnecessary contact, brick-and-mortar retailers quickly focus on moving customers in and out of the store. At the same time, scan and go technology has emerged as the perfect solution to our epidemic—times buying reality. 

We’ve seen retail giants rush to adopt Scan and Go payment solutions in response to social distance and security needs – ASDA, Sheetz, Sona, and U-Hall implemented Scan and Go in April.

As consumers become accustomed to a more convenient experience, there is no better time for retailers to complete a customer scan and gain experience with the addition of indoor GPS. Indoor GPS not only enhances the features of existing store apps but also offers retailers unique opportunities and solutions that would not otherwise be available:

Determine customer needs

Scan and Go customer experience at Brick and mortar retailers

Brick-and-mortar will only focus on engaging and entertaining customers or losing them in offline or online competition. The purpose of retail today is to find out what the consumer expects from the brand. In-store services and communication play a very important role in increasing the number of customers in the store. 

With the help of technology, retailers are implementing and adding a lot to their service coefficients – self / cashier-less checkout systems, PoS innovations, VR and AR solutions, loyalty programs, cash on delivery, cards on delivery, same mobile payments per day. Delivery and expansion customer loyalty programs are some of the trends that have been taken up recently and are being widely used by reputable brands.

Furthermore, since the future of retail involves a combination of online and offline, it is not enough to provide a typical customer experience. Retailers need to work hard to meet customer expectations with relevant and personalized Self-Checkout payment solutions. Winning their business means understanding their unique choices and behaviors and shaping marketing messages and proposals for those choices.

Research and impact

A new report from Juniper Research estimates that retail spending on friction-free payment stores such as Amazon Go will increase from an estimated US $ 253 million in 2018 to more than US $ 45 billion by 2023. Juniper expects most of these transactions to take place at convenience and general stores. With an average transaction value of approximately US $ 30 per visit during the forecast period.

A new report, Future in-Store Retail Technologies: Adoption, Implementation and Strategy 2018-2023, also found that by 2024, more than 32 million shoppers will use self-scanning applications as an alternative to ‘Walk Out’ technology; High engagement driving.

In a recent study called ’11th Annual Global Shopper Study’, Zebra Technology Corporation identified different expectations on the impact of automation among retailers and store associates.

According to the study, about 80 percent of retail decision-makers – compared to 49 percent of store associates – agree that staffing checkout areas are becoming less necessary due to new technologies that can automate checkouts. It further stated that more than half of retail decision-makers (52 percent) are converting their POS space into self-checkout, and 62 percent are converting it into an online order pickup.

The rising popularity of scan and go payment systems

Global Market Insights, Inc. Another US report states that the size of the Scan & Go solutions for retail stores market will exceed the US $ 4 billion by 2024. The growing penetration of supermarket self-checkout systems drives market growth. 

Many large retail chains are constantly upgrading and leveraging self-checkout technology to meet their customers’ needs better. For example, McDonald’s updated more than 500 restaurants in 2016 with mobile payment options, self-ordering kiosks, updated interior design, and table service. The retail self-checkout market is highly competitive in the US, with vendors focusing on providing diverse and innovative products with top after-sales services.

The self-checkout system market has seen a shift from traditional kiosks to cashless systems, leading to unstaffed store concepts. In China, many customers use mobile payment apps, such as WeChat Pay (Tencent) and Alipay, the two most popular and leading mobile payment services in the country. 

According to the People’s Bank of China, in 2016, mobile payment transactions totaled 25.7 billion, with a transaction volume of approximately US $ 20 trillion. The mobile payments market in China is essentially monopolized with Tencent and Alibaba, which account for about 90 percent of the mobile payment market share, followed by the Chinese card network UnionPay.

Manufacturers in the industry are working to create unique solutions to meet the needs of the Chinese market, such as mobile payments and the Digital wallet solution concept. Intense price competition in the region may be attributed to a large number of suppliers in China.

While Wi-Fi will be the biggest connecting point for consumers, Juniper expects smart checkout apps to be the gateway to technologies such as Bluetooth beacons and augmented reality. 

The development of virtualized beacons, where the antenna array simulates the presence of multiple beacons, will increase the revenue of beacon producers. These revenues will grow at an average annual growth rate of 49 percent, reaching US $1.5 billion by 2022; Beacon shipments will only grow at an annual rate of 21.5 percent.


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