Running a cell phone repair franchise is no easy task. Whether the fixing is minor or significant, it is all delicate and time-consuming work. So, you tend to ensure that you have the best parts and skilled employees to make the process easier. But while you are so busy keeping the business running, how do you let the world know of your store’s repair job’s quality? General time management can be enhanced with a good maintenance ticket system for your store. However, taking to promoting your business to reach the right crowd is a whole new task added to the roster. And it requires time and effort to give valuable results.
In today’s age, having technical skills is necessary but does not seem to be enough. For all the skills your repair shop may possess, if you have no clients, it would soon go bankrupt. That is why you must dive headfirst into getting the word out about your store—and getting customers in. Not just that, it is time you get a new horde of loyal clients to streamline your business’s growth. If you have a great cell phone repair shop POS software, it can help you with it too. But before you can use the software for repair shops to the best of its promotional abilities, you must establish a digital marketing strategy that suits your business.
Determine Your Target Demographic
Hold back on devising the advertising ideas just yet. Because to be able to do that, you must first determine the demographic you are hoping to target with the campaigns. Narrowing it down can help you better understand the audience you are trying to address. You can start by considering which jobs you and your employee are more attuned to and use that as your selling point. This will make your adverts reach the people who are looking for those services as well.
Another significant part of this is settling on an ideal customer persona. That includes targeting people looking for specific markets for the services they need. This makes your marketing more effective and less generic.
Knowing the average age range of the clients you hope to get would allow you to personalize the material to reel them in. But most of all, market each store locally, even if your store is a franchise. Be niche and focus on the location-based customers to bank on your store’s physical presence near them. This persona can build the entire foundation of your marketing strategy.
Initiate SEO with a Repair Shop Website
Yes, the true face of your business is your cell phone repair shop POS, but for the online presence, it is the website. Make sure you build an attractive, user and device-friendly website so that your store is easily accessible to any possible clients. Ensure that your site parades all your services with landing pages and has reachable contact info for your customers. Keep it straightforward for your visitor, so they don’t leave it immediately.
But the ease of use of the website comes second. Because what does it matter if people can navigate your site if no one even comes to it? You need to get your website up in Google’s search results to increase the traffic of visitors. And it is a truth universally acknowledged that this can be achieved via great SEO effectively. All the content you use on your site must have specified and customer-oriented words and phrases embedded in it. So that when your client looks up those words related to the industry in your location, your store pops up.
Claim Your Store’s Business Profile on Google
Considering that the place you want your website to rank high with good SEO is Google, you can imagine the importance a Google business profile will hold. That is why you need to claim your business’s profile and monitor its information. Anyone can edit the data, so you must be vigilant to counter any misinformation. You can add images and contact info for potential clients to familiarize themselves with.
You can even manage your reviews through the profile. Show gratitude to people leaving kind words as reviews, and express remorse to those mistreated by your employees. You can manage your store’s reputation this way. Another way to launch feedback campaigns for reputation management is through a great cell phone repair shop POS software that offers such features. You can easily enhance the perception of your store as reliable. Earning yourself loyal customers, as well as new ones.
Hopping on Social Media Platforms
Loyal customers who spread the word about your store are the most significant ally any growing business can have. But sometimes, you need to give them a little nudge. And the best way to do that is through social media. Publish content they would want to share and keep a consistent influx of posts. However, even the best software for repair shops cannot make your social media presence grow on your behalf. But you can incentivize your clients to get the ball rolling faster. Offer referral discounts to customers who recommend you to other people. Most of all, it does not matter if you aren’t that well-versed in the ins and outs of social media. Your primary responsibility and focus are always to build connections with clients based on genuine interactions and an interest in talking to them.
You’ve Got Options
All these strategies may seem like too much work while you are already balancing a growing business and a personal life. That is where a great cell phone repair shop POS software like RepairDesk comes in. It offers marketing integrations for your POS to establish email and SMS campaigns that reach your client and keep them updated on the latest updates, discounts, and more. So, you can reduce the hassle and get your POS working to its full potential.